Pilates Plus LA

Muscle-shaking, body-sculpting fitness studios. This Pilates-inspired, total-body workout brings together control, cardio, and strength. The Lagree Fitness method is both high intensity and low impact and is adaptable to all fitness levels. The workout is safe, effective, efficient, and fun.

My Role

Pilates Plus LA approached me about creating a fresh new take on their fitness studios for spring 2019. After a decade of having the same look, their brand had become outdated, underwhelming, and lacked the ability to stand out against other trendy studios in the Los Angeles area. Their new identity is now reflected in their five redesigned studios in Los Angeles (Burbank, Encino, Malibu, Studio City, Woodland Hills) and across all digital touchpoints including their website.


  • Brand Strategy
  • Brand Identity
  • Web Design & Development
  • Copywriting
  • Interior Design Direction
  • Social Strategy & Marketing

Read About PPLA

  1. E! Online
  2. Shape
  3. Lagree Fitness
  4. Glamour
“I felt like Partywave intuitively understood my vision and I trusted them to take full creative control. Collaborating with Walker has been fun and I admire not only his work ethic, but respect him as a person."
- Kristi Vacanti, CEO & Founder of PPLA